December 14, 2024
Digital signage does more than simplify communication—it keeps guests informed about everything they need throughout their stay, from the latest events to room service options and local attractions.
In this article, we explore how digital signage in hotels can modernize your business and create a more personalized, memorable experience for your guests.
Hotel digital signage is a screen that displays information, ads, and real-time updates, like weather and news, all at the perfect moment.
You’ll find it in many forms, from sleek display screens and stunning video walls to interactive kiosks that invite guests to engage. These signs are always placed where most effective, ensuring guests can easily see and access what they need.
The beauty of digital signage for hospitality is that it enhances guest communication without intruding on their privacy. It’s noninvasive, offering valuable info when needed—whether it’s directions, event updates, or local tips—without interrupting the guest's stay.
Research by AIscreen shows a 40% improvement in the guest experience where hotels use custom hotel digital signage.
Hotel digital signage hangs in clearly visible areas that maximize guest assistance. If implemented correctly, you could see the following benefits in your business.
Hospitality digital signage attracts four times more views than static/traditional signage. Use it to give your guests a personalized experience as soon as they enter your front doors.
Establishments that use custom hotel digital signage improve client satisfaction, making them feel more engaged and included. It can also enhance the offline shopping experience for your customers, attracting them to certain parts of your business. Got a store or restaurant in your hotel? Display the catalog, menu, specials of the day, and exclusive products.
Incorporate these signs into your smart hotel systems to send guests information about their rooms. Depending on the features, they can customize their space before they enter it, adjust the lighting and temperature, and control the TV.
Hotel digital signage keeps your guests updated with helpful information like weather, local attractions, and local events, so they can plan their day without worrying. This feature benefits clients visiting the area for the first time and are unfamiliar with the routes and locations.
You can also display event bulletins and information in your hotel, attracting immediate attention and removing the need for verbal announcements.
Use hotel digital signage to maximize your hotel’s efficiency. Implement it into your smart hotel system so guests can easily check in and out. This eliminates the lengthy waiting process after a long trip when they just want to unwind. With digital signs, you also make other tasks more efficient, like reservations for a table and ordering meals for the guest’s room.
About 68% of US customers consider hotel digital signage a sign of quality. Use it to promote special offers, dining options, and recommendations. Advertise your services without even interacting with your guests. This can also help your reputation grow in the hospitality industry, increasing revenue.
Digital signage comes with various features that can enhance your hotel’s functionality even if you don’t have a smart system.
Digital signage for your hotel can display interactive maps and directories to guide your guests around without worrying about trying to find a specific location. It can also advertise local attractions in the area and help your guests plan a convenient route for their trip.
Hotel digital signage is an excellent way to display important information like times and dates. It keeps your guests updated on local events and notifies them of any changes in planning or repairs in the hotel. It provides a smooth and easy experience for your clients and boosts your reputation in the industry.
Hotel digital signage helps your staff members share information with your guests more easily. They can inform them if there have been any last-minute changes in the menus, events, or scheduling that might inconvenience them. This allows them to plan around the adjustments or slot an activity into their diary.
61% of consumers spend more on personalized experiences. Use hotel digital signage to deliver customized messages to each of your guests. This personalization can help you greet your clients and give them comfort and familiarity.
You can also update them on their queries and requests using personalized data, creating a welcoming atmosphere.
With digital signage connected to in-room technology, guests can effortlessly access real-time information about the hotel's services, amenities, and events—all without leaving the comfort of their rooms. This convenience allows them to customize their environment, from adjusting room settings to ordering room service, without needing to call or interact with staff.
Hotel display advertising keeps your guests up-to-date on scheduled events, special promotions, or hotel announcements. They can check out directly from their TV or device, skipping the line at reception.
HotelSmarters enhances the in-room experience with an easy-to-use app that lets guests customize their media preferences and access hotel services.
This level of personalization makes guests feel empowered and in control, offering a more independent and private experience. It’s the seamless, tech-driven experience your smart hotel can provide, creating a memorable and modern stay for your guests.
You’re one step away from providing the most convenient and enjoyable experience for your guests. Contact us to get started.
If your hotel hosts conferences and events, digital signage can help you communicate with your guests and improve their experience during their stay.
Display event schedules using signs from the top digital signage companies. Assign a room to the attending guests and guide them to it without requiring them to check in.
Display customized messages and important announcements to ensure the attendees remain well-informed and updated. Personalized messages at the event hall for each attendee can make them feel valued, welcomed, and recognized.
These little details boost your hotel’s reputation in the hospitality industry. The experience you provide for your guests can ensure future conferences and events in your establishment. This can also help your reputation spread through word of mouth and recommendations, increasing your credibility.
Hotel digital signage offers a versatile and highly customizable way to enhance your guest experience and strengthen your brand identity. Using your smart hotel system, you showcase what makes your establishment unique, giving guests a glimpse of the exceptional stay they can expect.
Personalize messages to returning guests, making them feel valued and appreciated. Whether welcoming them back or offering tailored recommendations, these small touches improve their experience and surpass their last stay. This level of engagement helps create a warm, inviting atmosphere that increases guest satisfaction by blending comfort with familiarity.
Hospitality digital signage empowers guests to take full control of their in-room environment. They can adjust settings to create a personalized atmosphere using a smart hotel system.
Your clients can choose a relaxing, cozy space or a more vibrant, energized vibe—without needing to call staff for assistance. This enhances comfort and provides a sense of privacy and security, which many guests value during their stay.
People desire more comfort and convenience in every aspect of their lives. Hotel digital signage is a powerful tool that enhances the guest experience while streamlining business operations. It offers a modern, personalized approach that keeps guests informed, engaged, and satisfied throughout their stay.
Digital signage helps create a more welcoming and efficient environment by delivering real-time information, tailored messages, and seamless integration with in-room technology. From guiding guests through your hotel and showcasing local attractions to promoting services and special offers, the benefits are clear.
As the hospitality industry evolves, adopting hotel digital signage solutions ensures you stay ahead of the curve, offering an unforgettable experience that keeps guests coming back.
With HotelSmarters' solutions, you can experience improved guest engagement, higher satisfaction rates, and increased revenue. Contact our experts to learn more.
Screens that display ads, information, guides, etc., are called digital signage. These screens are located in visible places and often contain interactive elements.
Hotels can use digital signage to enhance guest communication, streamline operations, and promote services in real-time. It creates a modern, tech-forward impression while driving revenue through upselling and improved wayfinding.
Yes! You can use templates for digital signage. Many digital signage platforms offer customizable, easy-to-use templates to help hotels create visually appealing displays for promotions, events, wayfinding, and guest information. This saves time while maintaining a professional look, plus you won’t need to write a single line of code.
Founder / CEO
Hi, I'm Andranik, the CEO and Co-Founder of inoRain OTT, as well as the Co-Founder of HotelSmarters. I'm passionate about driving innovation in the streaming industry and bringing smart solutions to the Hospitality sector. Let's connect and discuss how to enhance digital content distribution, optimize monetization strategies, and revolutionize hospitality management with data-driven solutions.
